Movie Streaming

← The Software Practice

Cinema, delivered to every screen

From mezzanine to play button

An OTT platform is a factory with a beautiful storefront. Masters go in; encoded ladders, subtitles and artwork come out; and a play button has to work identically on a budget phone and a 77-inch OLED.

We build the whole line: transcoding pipelines, multi-DRM licensing, apps for mobile, web and TV, and the discovery layer that decides what 9 pm looks like. Subscription, ad-supported or hybrid — billing and entitlements are part of the build, not an afterthought.

The storefront, live

Billboard, Top 10 rail and key art in motion — a miniature of the storefront layer we ship. All data on screen is illustrative.

Encoding ladders & ABR delivery Multi-DRM & device apps Personalised discovery

What we engineer

The systems behind the product — each one scoped, owned and shipped by the same senior team.

Encoding
Ladders tuned per title

Automated transcode farms with per-title optimisation and QC gates

DRM
Studio-grade protection

Widevine, FairPlay and PlayReady with concurrency and device rules

Apps
Every screen, one experience

iOS, Android, web, tvOS and Android TV — remotes and all

Discovery
Rows that earn their place

Personalised rails, search and editorial curation tooling

Monetisation
SVOD, AVOD or both

Subscriptions, ad insertion, offers and entitlements in one system

QoE
Buffering, measured

Playback telemetry, CDN switching and startup-time budgets

The shape of the system

Every build is bespoke, but the bones are proven. A typical architecture, end to end:

A typical stack

Chosen per problem, defended in the tech plan — and boring wherever boring wins.

Video
FFmpeg HLS / DASH CMAF Multi-DRM
Apps
Swift Kotlin React tvOS & Android TV
Platform
Go Kafka PostgreSQL ClickHouse CDN

Launching a streaming service?
Roll the titles.

Greenfield OTT or a creaking pipeline that needs rebuilding — we’ll give you a straight read on scope, stack and timeline.

Contact

Let's talk.

A direct line to the team behind the work. No account managers, no briefing relay between departments. Tell us about your next project and we'll reply within 24 hours with concrete next steps.

Response Within 24 hours, direct from the team

Available  •  Remote-first, worldwide

Briefing

Send us a short briefing.